John Rodriguez

Technology

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  • VR and Immersive Ads

    Cutting edge technologies: Virtual reality (VR) and Augmented Reality (AR), both have been taking an advance in diverse sectors, and as is expected, advertising is one of them. Since a couple of years brands such Coca-Cola, Toyota, New York Times, Marriot hotels among others have been taking advantage of new media in order to create … Continue reading

  • Five facts of VR

    Nowadays, Virtual Reality has become in a motivation for those who want to make the most of the technology, either in the gaming industry, apps or in general media content. Although for many people this “modern” approach to immersive media is new, we are just witnesses of the tip of this iceberg, the technology behind … Continue reading